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Third Generation R & D: Managing the Link to Corporate Strategy
Third Generation R D Managing the Link to Corporate Strategy
Author: Philip A. Roussel, Kamal N. Saad, Tamara J. Erickson
Written by three senior consultants from Arthur D. Little, this book provides managers with a new approach that will make R&D a truly competitive weapon. Relates how R&D management has evolved from the naive strategy of hope approach of the 1950s and 1960s, when companies spent lavishly in the vague expectation that something good would ...  more »
ISBN-13: 9780875842523
ISBN-10: 0875842526
Publication Date: 4/1991
Pages: 224
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Publisher: Harvard Business School Press
Book Type: Hardcover
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