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Thomson Advantage Books: Marketing Principles and Best Practices (with InfoTrac)
Thomson Advantage Books Marketing Principles and Best Practices - with InfoTrac
Author: K. Douglas Hoffman
Marketing Principles and Best Practices, Advantage Edition combines the expertise of the best teachers and most accomplished scholars in marketing in a low-priced paperback text. These authors have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices fro...  more »
ISBN-13: 9780324305722
ISBN-10: 0324305729
Publication Date: 1/27/2005
Pages: 640
Edition: 3
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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