Search - The Tipping Point: How Little Things Can Make a Big Difference

The first half of the book is very good, but gets bogged down quickly. I found the information on many of the pychological experiments fascinating, although I didn't always see the relevance to his premise. The biggest problem for me was that, as he did in his book "Blink," he makes his point ... then belabors it. I'd rather there have been less details on more examples rather than such extreme details on a few. His chapter on Sesame Street and Blues Clues, for example, went on far too long.

Still, an interesting read...

Just a bit too long. Would have been a great 1000 word essay. no need to keep repeating himself for 290 pages.

Excellent book. I really enjoyed the author's writing, and his research and analysis was fascinating. If you want to understand things about society, whether you're doing it for business or just for knowledge, this is a great book.

I listened to this first as an audiobook but decided I wanted to use some of the material in my Sociology class so I 'swapped' for a hard copy to keep on hand.

This book is right up there with the business classic, "Who Moved My Cheese." The most helpful concept explained in this book is that of "connectors." We all know them and Gladwell explains how to leverage the power and connections of these people to help launch or expand a business.

If you are pursuing income streams on the internet, this book will help you understand how important other people are in growing a business. You cannot do it alone. You cannot rely on advertising. You must rely on people.

The book also explains how trends have taken off due to one small factor - such as a celebrity endorsement, a change in consumer preferences, or some other factor. Many success stories are about luck and timing - and of course, hard work and who you know.

A quick, well written, easy read.

This book does drag a bit at times, but I still thought it was very interesting. I actually really enjoyed reading about the real-life studies and situations that were used to demonstrate the ways in which a very small change can have a huge effect, even making the difference between a major success and epic failure. When you read and learn what a profound difference a fairly small number of people or a relatively small act (such as cleaning up graffiti in the subway system, or arresting fare-beaters) can have on a large scale, it really does make you view situations differently. Suddenly the reasoning behind a lot of things makes more sense, even if it logically seems strange. While I wouldn't list it as one of my favorite books, it was very interesting and well worth reading.