Friend's Email: Subject:I have found a book that I think you would enjoy
Search - The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point How Little Things Can Make a Big Difference Author:Malcolm Gladwell "Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning? In this brilliant and gro... more »undbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics. The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message--that one imaginative person applying a well-placed lever can move the world."« less
The first half of the book is very good, but gets bogged down quickly. I found the information on many of the pychological experiments fascinating, although I didn't always see the relevance to his premise. The biggest problem for me was that, as he did in his book "Blink," he makes his point ... then belabors it. I'd rather there have been less details on more examples rather than such extreme details on a few. His chapter on Sesame Street and Blues Clues, for example, went on far too long.
Still, an interesting read...
Currently 3/5 Stars.
Patricia S. reviewed The Tipping Point: How Little Things Can Make a Big Difference on
16 member(s) found this review helpful.
Just a bit too long. Would have been a great 1000 word essay. no need to keep repeating himself for 290 pages.
Excellent book. I really enjoyed the author's writing, and his research and analysis was fascinating. If you want to understand things about society, whether you're doing it for business or just for knowledge, this is a great book.
This book is right up there with the business classic, "Who Moved My Cheese." The most helpful concept explained in this book is that of "connectors." We all know them and Gladwell explains how to leverage the power and connections of these people to help launch or expand a business.
If you are pursuing income streams on the internet, this book will help you understand how important other people are in growing a business. You cannot do it alone. You cannot rely on advertising. You must rely on people.
The book also explains how trends have taken off due to one small factor - such as a celebrity endorsement, a change in consumer preferences, or some other factor. Many success stories are about luck and timing - and of course, hard work and who you know.
This book does drag a bit at times, but I still thought it was very interesting. I actually really enjoyed reading about the real-life studies and situations that were used to demonstrate the ways in which a very small change can have a huge effect, even making the difference between a major success and epic failure. When you read and learn what a profound difference a fairly small number of people or a relatively small act (such as cleaning up graffiti in the subway system, or arresting fare-beaters) can have on a large scale, it really does make you view situations differently. Suddenly the reasoning behind a lot of things makes more sense, even if it logically seems strange. While I wouldn't list it as one of my favorite books, it was very interesting and well worth reading.