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Total Integrated Marketing: Breaking the Bounds of the Function
Total Integrated Marketing Breaking the Bounds of the Function
Author: James Hulbert, Noel Capon, Nigel F. Piercy
A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts.Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, when companies suc...  more »
ISBN-13: 9780684848679
ISBN-10: 0684848678
Publication Date: 3/25/2003
Pages: 368
Rating:
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5 stars, based on 1 rating
Publisher: Free Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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