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Total Telemarketing
Total Telemarketing
Author: Robert J. McHatton
An expert explains how to set up a profitable telemarketing operation. Begins with discussion of proper marketing goals, factors for success, facility requirements, monitoring, trouble signs, incentives, performance goals, and traps to avoid. Coverage continues with budgetary considerations, cost/sales ratios, amortization of expenses, and equip...  more »
ISBN-13: 9780471627555
ISBN-10: 0471627550
Publication Date: 2/8/1988
Pages: 246
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Publisher: John Wiley Sons
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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