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Tourism Marketing: A Collaborative Approach (Aspects of Tourism)
Tourism Marketing A Collaborative Approach - Aspects of Tourism
Author: Alan Fyall
This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The book begins with an overview of existing marketing and strategic marketing theory and practice before introducing concepts, theories and issues central to inter-organisational collabo...  more »
ISBN-13: 9781873150917
ISBN-10: 1873150911
Pages: 383
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Publisher: Channel View Publications
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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