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Tourism Marketing: Quality and Service Management Perspectives
Tourism Marketing Quality and Service Management Perspectives
Author: Eric Laws
An innovative and practical textbook from one of the major names in academic tourism, it focuses on the huge importance of good marketing within the tourism industry by explaining why it is important and then demonstrating how it can be done. Divided into two parts, this textbook takes the student through the underlying principles of marketing ...  more »
ISBN-13: 9780826453358
ISBN-10: 082645335X
Pages: 224
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Publisher: Continuum International Publishing Group
Book Type: Hardcover
Members Wishing: 0
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