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Tourism Marketing: Service and Quality Management Perspectives
Tourism Marketing Service and Quality Management Perspectives
Author: Eric Laws
The author of this book aims to draw together a number of perspectives on the people, organizations and places which together make up the tourism industry. His unifying theme is rooted in a belief that the central issue emerging for tourism managers as the 2lst century approaches is a concern with the nature and quality of tourism experiences. T...  more »
ISBN-13: 9780748704286
ISBN-10: 0748704280
Pages: 288
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Publisher: Trans-Atlantic Publications
Book Type: Paperback
Members Wishing: 0
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