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Tourism and Social Marketing (Routledge International Series in Tourism, Business and Management)
Tourism and Social Marketing - Routledge International Series in Tourism, Business and Management
Author: Michael Hall
  Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development such as the environment, this...  more »
ISBN-13: 9780415576666
ISBN-10: 0415576660
Publication Date: 10/9/2011
Pages: 285
Edition: 1
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Publisher: Routledge
Book Type: Paperback
Members Wishing: 0
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