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Toy Monster: The Big, Bad World of Mattel
Toy Monster The Big Bad World of Mattel
Author: Jerry Oppenheimer
From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products-Barbie, Hot Wheels, and Chatty Cathy, to name a few-have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Times bestselling author Jerry ...  more »
ISBN-13: 9780470371268
ISBN-10: 0470371269
Publication Date: 2/24/2009
Pages: 288
Rating:
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5 stars, based on 1 rating
Publisher: Wiley
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 8
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