The Trade Show Results Multiplier Author:Daniel Katz, Noah Katz Trade shows are one of the main networking and information-gathering events in business. Too often, though, people who attend them don't make the most of the experience. — This workbook will help you maximize the business rewards of the next trade show you attend. In eight easy-to-follow steps, you'll find out how to prepare for the event and sta... more »y focused while on site. Also included are several handy checklists and other documents you'll find useful for recording the critical information you gain while you're away. Then, when you've returned to your office, simply consult this workbook for essential guidance and tips so you can create and deliver a first-rate presentation for your colleagues.