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The Travel Industry
The Travel Industry
Author: Chuck Y. Gee, James C. Makens, Dexter J. L. Choy
Thoroughly updated, the Third Edition of this highly respected text explores each component of the travel industry from a global perspective. New topics include: ecotourism, tourism marketing, yield management, adventure travel, travel agency mergers, and the impact of new technology on the travel industry.
ISBN-13: 9780442022976
ISBN-10: 0442022972
Pages: 494
Edition: 3rd
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Publisher: Van Nostrand Reinhold
Book Type: Hardcover
Members Wishing: 0
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