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UX Strategy: How to Devise Innovative Digital Products that People Want
UX Strategy How to Devise Innovative Digital Products that People Want Author:Jaime Levy How do you bridge the large knowledge gap between user experience design and business strategy? This practical book introduces lightweight strategy tools and techniques that will help both your design team and your client come to a shared understanding of the digital product you want to build.With this step-by-step guide, you?ll learn how to ach... more »ieve online success by focusing on customer discovery techniques and disruptive innovation that offers more value than existing market alternatives. You?ll get several case studies, including Airbnb, along with interviews with UX strategists from different work environments (startup, agency, and enterprise) about their roles and experience.With this book, UX designers, product stakeholders, and startup founders will learn how to:Conduct a competitive analysis on the online marketplacePerform guerilla user research for your MVPScope a product?s feature set using a feature value matrixDesign for conversion and develop a funnel matrix for understanding customer acquisitionExtract innovative online opportunities from market researchValidate customer research with continuous feedback loopsAdapt traditional and contemporary business approaches (such as Lean Startup) to implement a successful strategy« less