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UnMarketing: Stop Marketing. Start Engaging
UnMarketing Stop Marketing Start Engaging
Author: Scott Stratten
For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have a platform to be heard -- especially online. This book shows pe...  more »
ISBN-13: 9781118176283
ISBN-10: 1118176286
Publication Date: 2/21/2012
Pages: 272
Edition: 1
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Publisher: Wiley
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 2
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