UnSelling Stop Selling Start Connecting Author:Scott Stratten, Alison Kramer Selling has changed. Don?t get left behind — UnSelling looks at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we... more » sell, and shape the way we are sold to, for the better?
? Topics covered include how to take the pulse of customers, companies, and industries
? Explains how not to market ahead of the customer curve
? Provides Outrage Outreach & reactionary content« less