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The Unauthorized Guide to Doing Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder
The Unauthorized Guide to Doing Business the Richard Branson Way 10 Secrets of the World's Greatest Brand Builder
Author: Des Dearlove
Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it? ...  more »
ISBN-13: 9780857080615
ISBN-10: 085708061X
Publication Date: 6/28/2010
Pages: 176
Edition: 3
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Publisher: Capstone
Book Type: Paperback
Members Wishing: 0
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