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Under the Radar: Starting Your Internet Business without Venture Capital
Under the Radar Starting Your Internet Business without Venture Capital Author:Arnold Kling Forget everything you've ever read about starting an Internet business. Forget the moon-shot IPO's. Forget Silicon Valley and venture capital. Above all, forget about fundraising. "Fundraising is not for businesses. Fundraising is for charities," warns this tough-minded, eye-opening portrait of successful Internet entrepreneurship. Under the R... more »adar tells the story of Web companies that bear little resemblance to the cash-burning businesses that were the media darlings before the NASDAQ bubble burst. In this distinctive and timely book, Arnold Kling, an experienced "Netstrapper" who sold his Internet start-up for $85 million, introduces the reader to over two dozen business founders whose stories will inspire and instruct every aspiring and seasoned entrepreneur alike. You will meet Mike Covel, whose Homepharmacy.com earned profits while venture-backed competitors wasted millions of dollars; Michaela Conley, who used her knowledge of the health care promotions field to make hpcareer.net a successful niche employment site; Trevor Cornwell, whose Skyjet.com aggregated the fragmented charter jet industry into a virtual "on-demand" airline. These are some of the "millionaires next door" of the Internet industry. They did not hire public relations firms to concoct front-page stories for the business media. They did not waste time trying to woo venture capitalists, who have their eye on billion-dollar jackpots. Instead, they combined low-cost Internet technology with proven business strategies, and successfully launched grounded and profitable companies. In Under the Radar, Kling shares with you their success stories. Along the way he provides practical coaching on every important aspect of launching a solid Internet enterprise-from evaluating business ideas to finding the most suitable partners and making the best use of technology. His step-by-step plan will help you to confront the most common challenges that you face and guide you to building solid Internet businesses of lasting value.« less