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The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top
The Underdog Advantage Using the Power of Insurgent Strategy to Put Your Business on Top
Author: David Morey, Scott Miller
How insurgents rule markets today, and how your business can join the revolution After over 25 years of working with top companies, David Morey and Scott Miller have found that the largest corporations are at their best when they act small--not as an arrogant incumbent, but a hungry insurgent. The Underdog Advantage analyzes the s...  more »
ISBN-13: 9780071439190
ISBN-10: 0071439196
Publication Date: 6/18/2004
Pages: 288
Rating:
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Publisher: McGraw-Hill Companies
Book Type: Hardcover
Members Wishing: 0
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