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Understanding Company Strategy: An Introduction to Thinking and Acting Strategically
Understanding Company Strategy An Introduction to Thinking and Acting Strategically
Author: Brian Houlden
This is a basic introduction to company strategy. It assumes no previous knowledge of the concepts and techniques involved and should be useful to practising managers new to strategy and to business students. The book is designed to be highly accessible and practical. It shows how strategic thinking can be developed in any company and how it can...  more »
ISBN-13: 9780631191476
ISBN-10: 063119147X
Pages: 256
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Publisher: Blackwell Publishers
Book Type: Paperback
Members Wishing: 0
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