Skip to main content
PBS logo
 
 

Search - Understanding Hope and its Implications for Consumer Behavior (Foundations and Trends(R) in Marketing)

Understanding Hope and its Implications for Consumer Behavior (Foundations and Trends(R) in Marketing)
Understanding Hope and its Implications for Consumer Behavior in Marketing - Foundations and TrendsR
Author: Deborah J. MacInnis, Hae Eun Chun
A notable human capacity is the ability to look to the future and aspire to achieve desired states -- what we hope for instead of what we are and where we are. The marketplace provides rich sources of hope and invites us to the endless pursuit of happiness. Hope also finds relevance within a broader realm of human behavior -- along with faith...  more »
ISBN-13: 9781601980366
ISBN-10: 1601980361
Publication Date: 8/8/2007
Pages: 108
Rating:
  ?
0 stars, based on 0 rating
Publisher: Now Publishers Inc
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review



Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.