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Understanding Marketing: A European Casebook
Understanding Marketing A European Casebook
Author:
Understanding Marketing A European Casebook Understanding Marketing has been written by marketing lecturers drawn from leading universities and business schools throughout Europe. This collection of case studies covers a broad range of marketing issues, including: strategic marketing; new products; branding; marketing communication and promotion... more »
Author:
Understanding Marketing A European Casebook Understanding Marketing has been written by marketing lecturers drawn from leading universities and business schools throughout Europe. This collection of case studies covers a broad range of marketing issues, including: strategic marketing; new products; branding; marketing communication and promotion... more »
ISBN-13: 9780471860938
ISBN-10: 047186093X
Publication Date: 2/29/2000
Pages: 232
Rating: ?
ISBN-10: 047186093X
Publication Date: 2/29/2000
Pages: 232
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Advertising
- Business & Money >> Marketing & Sales >> Marketing >> General
- Business & Money >> Marketing & Sales >> Sales & Selling >> General
