Friend's Email: Subject:I have found a book that I think you would enjoy
Understanding Media: The Extensions of Man
Understanding Media The Extensions of Man Author:Marshall McLuhan Understanding Media is the book that's making history--and hysteria--with its radical view of the effects of electronic communications upon man and the twentieth century. — The most influential book by the most debated man of the decade... "The most important thinker since Newton, Darwin, Freud, Einstein, and Pavlov." — "...the most brilliant mark... more »eting mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word."