Book Reviews of Understanding media: the extensions of man

Understanding media the extensions of man
Author: Marshall McLuhan
ISBN: 52906
Pages: 318
Rating:
  • Currently 3.5/5 Stars.
 1

3.5 stars, based on 1 rating
Publisher: New American Library, c1963
Book Type: Paperback
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Helpful Score: 1
This was required reading for a course in the 70's. Of course, there have been a few changes in the media. But McLuhan will probably be remembered for many of his ideas, and much of the book is still appropriate. A few interesting chapters: 4. The Gadget Lover; 7. Challenge and Collapse: the Nemesis of Creativity; 14. Money: the poor man's credit card; 22. Motorcar: The Mechanical Bride. 23. Ads: Keeping Upset with the Joneses.