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Understanding the Older Consumer: The Grey Market (International Series in Social Psychology)
Understanding the Older Consumer The Grey Market - International Series in Social Psychology
Author: Barrie Gunter
Understanding the Older Consumer examines the characteristics, leisure, lifestyles and consumer behavior of a growing segment of the population: people aged fifty and over. Barrie Gunter explores how people over fifty are represented in the media, respond to advertising and can be expected to change in the years to come, and considers the implic...  more »
ISBN-13: 9780415186445
ISBN-10: 0415186447
Publication Date: 10/1/1998
Pages: 200
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Publisher: Routledge
Book Type: Paperback
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