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Search - Unique Now -- or Never: The Brand is the Company Driver in the New Value Economy

Unique Now -- or Never: The Brand is the Company Driver in the New Value Economy
Unique Now or Never The Brand is the Company Driver in the New Value Economy
Author: Jesper Kunde
"Let Kunde get into your mind, and you may just end up getting into your customer's mind! "A bravura performance from the undisputed Maestro of value positioning." Tom Peters, Palo Alto." "Kunde, whose "Corporate Religion "has been a bestseller since 1997, is probably the best brand guru in Europe. This is ...  more »
ISBN-13: 9780273680093
ISBN-10: 0273680099
Publication Date: 5/30/2002
Pages: 350
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Publisher: Financial Times Management
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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