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Unleashing the Idea Virus (Audio Cassette)(Abridged)
Unleashing the Idea Virus - Audio Cassette - Abridged
Author: Seth Godin
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. — In Unleashing the Ideavirus,<...  more »
ISBN-13: 9780743504225
ISBN-10: 0743504224
Publication Date: 3/1/2001
Rating:
  • Currently 4/5 Stars.
 3
4 stars, based on 3 ratings
Publisher: Sound Ideas
Book Type: Audio Cassette
Members Wishing: 0
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 reviewed Unleashing the Idea Virus (Audio Cassette)(Abridged) on + 9 more book reviews
Seth Godin is a marketing guru not to be missed. His insights apply to any business, in any industry. I often use his books in the marketing courses I teach for women business owners here in NH, through the NH Women's Business Center. You'll enjoy his insights and knowledge.


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