Book Reviews of Unleashing the Ideavirus

Unleashing the Ideavirus
Unleashing the Ideavirus
Author: Seth Godin, Malcolm Gladwell
ISBN-13: 9780786887170
ISBN-10: 0786887176
Publication Date: 10/10/2001
Pages: 234
  • Currently 3.1/5 Stars.

3.1 stars, based on 4 ratings
Publisher: Hyperion
Book Type: Paperback
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reviewed Unleashing the Ideavirus on + 9 more book reviews
Seth Godin is a marketing guru not to be missed. His insights apply to any business, in any industry. I often use his books in the marketing courses I teach for women business owners here in NH, through the NH Women's Business Center. You'll enjoy his insights and knowledge.
reviewed Unleashing the Ideavirus on + 657 more book reviews Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other," he writes. "Ignite consumer networks and then get out of the way and let them talk."
Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless." Through the magic of "word of mouse," however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them), and "smoothness" (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --Howard Rothman --