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The Unmanageable Consumer: Contemporary Consumption and its Fragmentations
The Unmanageable Consumer Contemporary Consumption and its Fragmentations
Author: Yiannis Gabriel, Tim Lang
"This book tries to understand the rise and fall of consumerism. For marketers and service providers alike, a consuming read." --Business Today "The Unmanageable Consumer is an excellent volume that guides the reader through some of the most impenetrable thickets of consumer theory, safely negotiating the weird as well as the familiar. It is...  more »
ISBN-13: 9780803977457
ISBN-10: 080397745X
Publication Date: 11/14/1995
Pages: 224
Edition: 1
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Publisher: Sage Publications Ltd
Book Type: Paperback
Members Wishing: 0
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