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Up Close & Personal?: Customer Relationship Marketing @ Work
Up Close Personal Customer Relationship Marketing Work
Author: Paul R. Gamble, Merlin Stone, Neil Woodcock
Based on worldwide research supported by IBM, this book provides new insights into effective customer relationship marketing. "Should be read by all marketing, sales, service and advertising practitioners." -- Marketing magazine "Probably the most level-headed and clear-sighted picture of how markets can affect customer relationships." -- Databa...  more »
ISBN-13: 9780749446918
ISBN-10: 0749446919
Publication Date: 7/30/2006
Pages: 428
Edition: 3rd
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Publisher: Kogan Page
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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