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The Uses of Mass Communications: Current Perspectives on Gratifications Research (SAGE Series in Communication Research)
The Uses of Mass Communications Current Perspectives on Gratifications Research - SAGE Series in Communication Research
Author: Jay G. Blumler, Elihu Katz
The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research dir...  more »
ISBN-13: 9780803904941
ISBN-10: 0803904940
Publication Date: 2/1/1975
Pages: 318
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Publisher: Sage Publications, Inc
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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