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Value-Based Marketing for Bottom-Line Success
ValueBased Marketing for BottomLine Success
Author: J. Nicholas DeBonis
Value Based Marketing for Bottom Line Success provides a 5-step model and critical tools necessary for creating and managing a successful Value Delivery marketing strategy. Customers buy value, not product or features. They buy from the company that provides the most value. And they buy what’s in their best interest. Consequently, the ...  more »
ISBN-13: 9780071626422
ISBN-10: 0071626425
Publication Date: 12/12/2002
Pages: 266
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Publisher: McGraw-Hill
Book Type: Paperback
Members Wishing: 0
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