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Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value
Valuebased Marketing Marketing Strategies for Corporate Growth and Shareholder Value
Author: Peter Doyle
This book provides a clear practical introduction to shareholder value analysis for the marketing professional.  It gives them the tools to develop the marketing strategies that will create the most value for business.  For top management and CFOs the book explains how marketing generates shareholder value.  It shows how top management should ev...  more »
ISBN-13: 9780470773147
ISBN-10: 0470773146
Publication Date: 12/22/2008
Pages: 380
Edition: 2
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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