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Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions
Valueology Aligning sales and marketing to shape and deliver profitable customer value propositions
Author: Simon Kelly, Paul Johnston, Stacey Danheiser
This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has never been easier to produce great marketing content a...  more »
ISBN-13: 9783319456256
ISBN-10: 3319456253
Publication Date: 1/9/2017
Pages: 190
Edition: 1st ed. 2017
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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