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Value-Added Marketing: Marketing Management for Superior Results (Mcgraw-Hill Marketing for Professionals)
ValueAdded Marketing Marketing Management for Superior Results - Mcgraw-Hill Marketing for Professionals
Author: Torsten H. Nilson
"Value-added marketing" is a new, proactive approach to marketing which focuses on the real business issues, such as ensuring superior products and services, rather than on an academic search for unfulfilled market niches. This book challenges classical marketing theory and provides a theoretical framework, guidance and management advice for imp...  more »
ISBN-13: 9780077076559
ISBN-10: 0077076559
Pages: 208
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Publisher: Mcgraw-Hill
Book Type: Hardcover
Members Wishing: 0
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