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Video Economics
Video Economics
Author:
Video Economics is a rigorous yet accessible analysis of the economics and business strategies of the television industry. Owen and Wildman identify the complex chain of program producers, distributors, and retailers whose objectives are to obtain viewers in order to sell them to advertisers, to charge them an admission fee, or both. They... more »
Author:
Video Economics is a rigorous yet accessible analysis of the economics and business strategies of the television industry. Owen and Wildman identify the complex chain of program producers, distributors, and retailers whose objectives are to obtain viewers in order to sell them to advertisers, to charge them an admission fee, or both. They... more »
ISBN-13: 9780674937161
ISBN-10: 0674937163
Publication Date: 4/1/1992
Pages: 384
Rating: ?
ISBN-10: 0674937163
Publication Date: 4/1/1992
Pages: 384
Rating: ?
0 stars, based on 0 rating
Publisher: Harvard University Press
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
- Business & Money >> Economics >> General
