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Visionary Selling: How to Get to Top Executives and How to Sell Them When You're There
Visionary Selling How to Get to Top Executives and How to Sell Them When You're There
Author: Barbara Geraghty
Innovative and on the cutting edge, Visionary Selling shows you how to sell effectively to top decision makers by going beyond the hard sell of a specific product to aligning with the broader vision of top management.As a result of reengineering and the trend towards new "horizontal" management structures, top executives are more accessib...  more »
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ISBN-13: 9781416578383
ISBN-10: 1416578382
Publication Date: 9/24/2007
Pages: 240
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Publisher: Simon & Schuster
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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 reviewed Visionary Selling: How to Get to Top Executives and How to Sell Them When You're There on + 26 more book reviews
A must read for every sales professional.


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