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Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
Wake Me Up When the Data Is Over How Organizations Use Stories to Drive Results
This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands? End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or...  more »
ISBN-13: 9780787982706
ISBN-10: 0787982709
Publication Date: 10/13/2006
Pages: 320
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Publisher: Jossey-Bass
Book Type: Hardcover
Members Wishing: 0
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