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Wally Olins On Brand
Wally Olins On Brand
Author: Wally Olins, Thames, Hudson
Brands are a cultural phenomenon of our time. Yet, whether praised or derided, they have suffered from a critical debate characterized by routine thinking, glib assumptions, or mere prejudice. Wally Olins draws on a lifetime of marketing experience to explain why it is time to throw the old mission statements away, what happens when a brand goes...  more »
ISBN-13: 9780500511459
ISBN-10: 0500511454
Publication Date: 4/2004
Pages: 256
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Publisher: Thames Hudson
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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