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So You Want To Be In Advertising: The Industry Insider (Wetfoot.Com Insider Guide)
So You Want To Be In Advertising The Industry Insider - Wetfoot.Com Insider Guide Author:WetFeet Do you want to know what a job in this industry is really like-and do you want to know it quickly? WetFeet has the best research (and writing) team in the business. WetFeet guides are the industry standard--based on thousands of insider interviews and written with humor and skill, our materials are recognized by candidates and companies alike as... more » the insider guide of choice. Are you an English major who's wondering just what the heck the business world has to offer you? A banker who's frustrated because your job doesn't let you express your creativity or take advantage of your abiding interest in popular culture? A struggling writer or artist who's tired of living on Ramen and happy-hour buffets? Then maybe the advertising industry is for you. This WetFeet Insider guide will give you all the information you need on how to get a job in advertising--and what to expect once you start in this dynamic industry. You'll get interviews with real people doing real jobs in the industry, descriptions of 20 major advertising agencies, a look at where the industry has been and where it's heading, and a detailed look at just who does what within the walls of an advertising agency.« less