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Neil Gaiman did a book tour where he read one chapter each night from his new book, 'The Graveyard Book' and then put the talks up on his website.
I think this man is a genius for doing this.
I watched these videos and bought the book the day it came out.Very good read.
Listening to him read adds so much to the book.
He was asked in one interview if he was afraid of piracy.His reply was that writers should not worry about piracy, but obscurity.I believe this to be true.