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Web Engagement: Connecting to Customers in e-Business
Web Engagement Connecting to Customers in eBusiness
Author: Bill Zoellick
Every e-business professional acknowledges that connecting with customers is a good idea, but few have figured out how to make it happen. The web has changed the way companies do business; the difficulty in connecting to customers can be traced to a collision of new technology and new business models. Managing a successful web business--one that...  more »
ISBN-13: 9780201657661
ISBN-10: 020165766X
Publication Date: 1/15/2000
Pages: 224
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Publisher: Addison-Wesley (C)
Book Type: Paperback
Members Wishing: 0
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