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Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation
Weird Ideas That Work 11 1/2 Practices for Promoting Managing and Sustaining Innovation
Author: Robert I. Sutton
Creativity, new ideas, innovation -- in any age they are keys to success, but in today's whirlwind economy they are essential for survival itself. Yet, as Robert Sutton explains, the standard rules of business behavior and management are precisely the opposite of what it takes to build an innovative company. We are told to hire people who will f...  more »
ISBN-13: 9780743212120
ISBN-10: 0743212126
Publication Date: 10/30/2001
Pages: 224
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Publisher: Free Press
Book Type: Hardcover
Members Wishing: 0
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