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Weird Ideas That Work: How to Build a Creative Company
Weird Ideas That Work How to Build a Creative Company
Author: Robert I. Sutton
A breakthrough in management thinking, "weird ideas" canhelp every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and weird.
  • Hire misfits
  • Pursue the impractical
  • Find happy people and encourage them to fight
    • ...  more »
These and other counterintuitive strategies will unlock ideas you never knew you had.
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ISBN-13: 9780743227889
ISBN-10: 0743227883
Publication Date: 5/15/2007
Pages: 240
Rating:
  • Currently 2.5/5 Stars.
 2
2.5 stars, based on 2 ratings
Publisher: Free Press
Book Type: Paperback
Members Wishing: 1
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