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What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave
What Customers Really Want How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave
Author: Scott McKain
Scott McKain's experience as vice chairman of a rapidly growing $100 million organization, and his client relationships with the world's leading organizations, have convinced him that there is a stunning difference between what customers want and what most organizations offer. This widening gulf creates dissatisfaction, distrust, and-worst of al...  more »
ISBN-13: 9780785211983
ISBN-10: 0785211985
Publication Date: 8/16/2005
Pages: 224
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Publisher: Thomas Nelson
Book Type: Hardcover
Members Wishing: 0
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