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I just finished reading this book and it is a must read for anyone in sales and/or service. I can't wait to share some ideas with my coworkers.
It was an easy read and I also have a ton of note cards with questions and ideas.
What Customers Really Want: Bridging the Gap Between What Your Company Offers and What Your Clients Crave
Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.
ISBN-13: 9780785288367 - ISBN-10: 0785288368