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What Kids Buy and Why : The Psychology of Marketing to Kids
What Kids Buy and Why The Psychology of Marketing to Kids
Author: Daniel Acuff
If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing proces...  more
ISBN-13: 9780684834481
ISBN-10: 0684834480
Publication Date: 1/1/1998
Pages: 224
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Publisher: Free Press
Book Type: Hardcover
Other Versions: Paperback
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