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What Is Strategy-And Does It Matter?
What Is StrategyAnd Does It Matter
Author: Richard Whittington
In his introduction to this book on corporate strategy, Richard Whittington makes the point that the great number of published books on strategic management all cover much the same ground and present similar recipes for success, and few indulge in self-questioning. If it was really as easy as that, managers would only need to read a few books in...  more »
ISBN-13: 9781861522238
ISBN-10: 1861522231
Pages: 176
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Publisher: Intl Thomson Business Pr
Book Type: Paperback
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