This series in subtitled The Survival Series for Kids. I bought them when my kids were young - and found them to be valuable. The format is cartoon - so the kids would read them. The books are hardback.
I loved this series of books and my kids did too! This is one of 28 in the series, I bought 10 of them when my kids were small....and wished then that I could have bought them all. (Found 17 more in another bookcase after I wrote this review on the first 10 I posted....# 28 is probably somewhere.)
I do highly recommend these books - they teach the title concepts in a very entertaining concrete step-by-step way.