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What's in a Name?: Advertising and the Concept of Brands
What's in a Name Advertising and the Concept of Brands
Author: John Philip Jones
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong bra...  more »
ISBN-13: 9780566026799
ISBN-10: 0566026791
Publication Date: 9/4/1986
Pages: 320
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Publisher: Gower Publishing Ltd
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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