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When Principles Pay: Corporate Social Responsibility and the Bottom Line
When Principles Pay Corporate Social Responsibility and the Bottom Line
Author: Geoffrey Heal
Stories of predatory lending practices and the reckless destruction of the environment by greedy corporations dominate the news, suggesting that, in business, ethics and profit are incompatible pursuits. Yet some of the worst lenders are now bankrupt, and Toyota has enjoyed phenomenal success by positioning itself as the green car company par ex...  more »
ISBN-13: 9780231144001
ISBN-10: 0231144008
Publication Date: 3/12/2008
Pages: 288
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Publisher: Columbia University Press
Book Type: Hardcover
Members Wishing: 0
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